At one point or another, we all face the unexpected. How we react as a result, and how quickly we rise out of those curve balls, has a lot to do with how well we prepare and make contingencies for those events. In this conversation we chat with Mary Beth Simon of Niche Partnership Consulting, who not only created a whole business out of turning a messy and difficult situation into her message, but also helps others plan and be as prepared as possible for those moments in which the unexpected happens.